Toronto Spectaculars
Toronto Spectaculars
Canada’s biggest market deserves its biggest stage.
Toronto is where national brands compete for attention. Cieslok’s Spectacular network puts them on some of the GTA’s most important commuter corridors: the Gardiner Expressway, Lake Shore Boulevard, Highway 401, Highway 27 and the western gateways into the city. These are not ordinary billboards. They are commanding, large-format locations built for visibility, frequency and impact, reaching commuters, business audiences, travellers, shoppers, sports fans and entertainment crowds throughout the day.
Own Toronto. Build the country.
Toronto is also the anchor of Cieslok’s national digital network. Campaigns can begin here and extend programmatically into Montréal, Ottawa and Edmonton, giving national advertisers premium OOH scale with the flexibility, targeting and accountability of modern digital media. Programmatic DOOH increasingly allows buyers to use granular audience and ad-play impression data and integrate OOH into broader omnichannel buying.
1.8M+
Daily circulation
29.7M
4-week impressions, digital network
39%
of audiences have a household income of $100K+
Woodbine | Highway 27 & Rexdale
A major western gateway into Toronto. Positioned at Woodbine, these Spectaculars reach commuters moving between Vaughan and Toronto, airport-bound travellers, and audiences heading to one of the GTA’s largest entertainment destinations. High traffic, long dwell times, and an exceptional roadside presence make Woodbine built for brands that want to be noticed.
Exhibition Place | Lake Shore Boulevard
Big audiences. Big events. An exceptional Lake Shore position.
Digital Spectaculars at Exhibition Place put brands in front of daily Lake Shore and Gardiner traffic and the enormous audiences generated by BMO Field at Exhibition Place, RBC Amphitheatre, the CNE, conventions, festivals, and year-round events.
This is where Toronto moves and where Toronto gathers.
Islington | Gardiner Expressway
Own the western approach to Toronto.
The Islington Digital Spectacular reaches traffic in both directions on the Gardiner, where the QEW and Highway 427 funnel audiences toward the city. It captures daily commuters from Mississauga and the western GTA, Pearson travellers, and consumers moving through one of Toronto’s most important retail and transportation corridors.
A high-frequency position on a route people travel every day.
Highway 401 | Mississauga Road
Four 14’ × 48’ digital faces. One extraordinary highway audience.
Located at Mississauga Road, these digital Spectaculars reach eastbound and westbound audiences on North America’s busiest highway. Faces can be purchased individually or combined to build scale, repetition, and sequential storytelling across the corridor. Ontario reports the central 401 carries more than 416,000 vehicles per day at its busiest point.
Gardiner Expressway | Static Network
One of Toronto’s defining commuter corridors.
Four static Spectaculars create a continuous eastbound and westbound presence along the Gardiner, building frequency with commuters travelling the same route day after day. Every booked face delivers 100% share of voice for the entire campaign, uninterrupted brand presence on the road into and out of downtown Toronto.
Rutherford | Bathurst Street
A 20′ × 20′ digital face. One affluent audience at the point of decision.
This digital display faces southbound traffic turning into Rutherford Marketplace at Bathurst and Carrville, anchored by Longo’s, LCBO, Shoppers Drug Mart, LA Fitness, and RBC. A 10-second spot in a 120-second loop lets creative change by daypart or seasonal offer. The intersection carries 48,500 vehicles a day, where Bathurst meets Highway 407 traffic, and Carrville runs toward Vaughan Mills and Canada’s Wonderland.
This is What Dominance Looks Like
Ottawa Sparks Street
Ottawa Sparks Street | At the Centre of Canada's Capital
Steps from Parliament Hill, Sparks Street brings together government, business, tourism, dining, and major events in one pedestrian environment. With audiences moving at walking speed, brands have time to be seen, read, and remembered in one of the most distinctive advertising environments in the capital.
980,000
4-week impressions, digital urban panels
10,000+
Daily circulation, static urban panels
170,000
Average weekly visits
Digital Urban Panels
Sparks Street changes throughout the day, and digital urban panels let your message change with it. Schedule creative by daypart to reach downtown office workers on their lunch break, tourists exploring the capital in the afternoon, and diners in the evening, or run a multi-message campaign that speaks to each audience in a single flight.
Static Urban Panels
Static urban panels on Sparks Street, Canada’s first pedestrian street, one block from Parliament Hill. Staffers, public servants and press walk past at lunch, and summer festivals like Ribfest and the International Busker Festival bring crowds from across the city. Your message stays up for the full campaign, in the heart of the capital.
Campaigns on Sparks Street
ROYALMOUNT
ROYALMOUNT | Montréal's Luxury Destination
ROYALMOUNT brings together Montréal’s most coveted audience and some of the world’s most recognizable brands. With 170 stores and restaurants, Québec’s largest concentration of luxury flagships, and a 77,000 ft² Urban Park, it is built for shopping, dining, entertainment, and longer stays.
Located at Autoroutes 15 and 40, ROYALMOUNT sits within a 15-minute drive of 1.2 million people and a 20-minute drive of 87% of the area’s millionaire households.
Our media follows the consumer journey from arrival at the Urban Park through both retail levels, putting brands in front of affluent consumers as they move, browse, dine, and buy.
Premium audience. Premium environment. From arrival to purchase.
10M
Expected annual visits
170
Shops and restaurants
77,000 ft²
Urban Park and public art trail
Corner Spectaculars
Own one of Montréal’s most powerful approaches. Positioned on ROYALMOUNT’s exterior at the A15/A40 interchange, these large-format digital spectaculars face approximately 300,000 vehicles a day at one of the city’s key highway crossroads. Massive scale, repeated commuter exposure, and immediate proximity to Québec’s leading luxury retail destination.
Interior Digital Spectaculars
Put your brand at the centre of the ROYALMOUNT experience. Large-format digital banners and wallscapes command the main corridors, atrium, and gathering spaces, surrounding visitors as they shop, dine, and explore. Premium creative, delivered at scale inside Québec’s largest concentration of luxury boutiques.
Digital Directories
Reach shoppers at the point of decision. Positioned across both retail levels near storefronts and key navigation points, ROYALMOUNT’s digital directories combine wayfinding with advertising, putting brands directly in front of visitors while they are actively deciding where to go, shop, dine, and spend.
Interactive Digital Directories
Put your brand directly into the ROYALMOUNT experience. Interactive digital screens throughout the Urban Park engage visitors as they arrive, gather, dine, and explore, creating repeated opportunities to connect before they enter the retail environment.
Outdoor Urban Park Digital Spectaculars
Own the heart of the Urban Park. Large-format digital spectaculars surround one of ROYALMOUNT’s primary gathering, dining, and event spaces, delivering scale, long sightlines, and sustained exposure. Ideal for bold full-motion creative, synchronized takeovers, and storytelling that builds across the environment.
Outdoor Digital Columns
Make the first impression. Positioned along the vehicle approach to ROYALMOUNT, synchronized digital columns create a sequence of high-impact exposures as visitors arrive. Run one powerful message across the network or build a story screen by screen, setting the tone before the shopping experience begins.
Static Banners
Command the connection between ROYALMOUNT’s luxury aisle and the broader property. Oversized static and backlit banners deliver uninterrupted presence at a high-traffic transition point, with 100% share of voice for the duration of the campaign. One brand. One dominant position. Continuous exposure.
Campaigns at ROYALMOUNT
The Well
The Well | Where King West Meets Downtown
The Well brings 3.1 million ft² of retail, dining, office, and residential space to Front & Spadina. Surrounded by King West, the Financial District, major entertainment venues, and some of the city’s strongest pedestrian traffic, it delivers a highly desirable urban audience throughout the day and into the evening.
434,000
Daily circulation, exterior signage
17.4M
4-week impressions
64%
of visitors are 25-49
Curved Spectacular
A landmark digital spectacular wrapping The Well’s southeast corner at Front & Spadina. Its scale, curvature, and dominant street presence deliver high-impact visibility to pedestrians, drivers, and streetcar traffic moving through one of downtown Toronto’s busiest intersections.
Blade Spectacular
A double-sided digital spectacular positioned above The Well’s main vehicle entrance on Front Street. Visible to both pedestrian and vehicular traffic, it also reaches audiences using the site’s busy pick-up and drop-off area.
Spadina Spectacular
Facing Spadina Avenue at Front Street, this large-format digital spectacular reaches traffic in both directions, streetcar riders, pedestrians, and The Well’s office population throughout the day.
Ground Signs
Eye-level, double-sided signs at The Well’s Front Street and Wellington Street entrances, beside Sweat and Tonic and Nordic by BarChef. They reach people on the way in and on the way out, plus skating crowds when the winter rink is open.
Urban Panels | 75" Interior Digital Network
Eye-level digital screens throughout The Well’s retail, dining and Wellington Market areas extend campaigns indoors, creating added frequency and continuity across the visitor journey.
Urban Panels | 55" Interior Digital Network
Digital screens positioned along the corridors connecting The Well’s retail, dining, office, and residential spaces. They extend campaigns across the property, creating repeated exposure as visitors move through different parts of The Well throughout the day.
Campaigns at The Well
West Edmonton Mall
West Edmonton Mall | North America's Largest Retail Destination
More than 30 million visits a year to Alberta’s number-one tourist attraction. With 800+ stores and services, 100+ dining venues, 16 world-class attractions, and two hotels, West Edmonton Mall is a destination where people come to shop, dine, play, and stay. For brands, that means extended dwell time and repeated opportunities to connect throughout the visit.
30M+
Annual visits
800+
Shops and services
16
Attractions
Digital Directory Network
40 eye-level digital screens positioned throughout West Edmonton Mall put brands directly into the path of millions of visitors. As people move between shopping, dining, and attractions, the network delivers repeated exposure across the 5.3 million ft² destination, keeping brands visible throughout the visit.
Digital Spectaculars
Positioned above the Ice Palace and The Ship, these large-format digital screens dominate two of West Edmonton Mall’s signature gathering areas. Visitors stop, watch, and linger, creating high dwell time and sustained brand exposure.
Interior Static
Large-format banners deliver a dominant presence throughout the mall, with 100% share of voice for the duration of the campaign. Add elevator wraps to bring the message to eye level, creating sustained brand exposure as visitors move through the property.
Exterior Static
Make the first impression. Prominent façade banners reach visitors as they arrive at West Edmonton Mall, giving brands a powerful presence before shoppers even step through the doors.
Exterior Digital Spectaculars
Extend the reach beyond the mall. Facing traffic in both directions along 170 Street NW, these digital spectaculars reach shoppers, commuters, and passing traffic throughout the day, connecting with visitors on the way in, on the way out, and beyond the property.
Campaigns at West Edmonton Mall
Montréal Spectaculars
Montréal Spectaculars
Own the routes Greater Montréal drives every day.
Cieslok Group’s Montréal Spectaculars command some of the region’s most important commuter and travel corridors. From the island to the North Shore, South Shore and Laurentians, our static and digital spectaculars deliver scale, frequency and high-impact visibility across Autoroutes 10, 15, 25, 30 and 40.
For national brands, Montréal extends a major-market campaign into Québec. For local advertisers, it puts brands directly into the daily journeys of Greater Montréal consumers. And with digital inventory available programmatically, campaigns can be activated with greater flexibility, targeting, and speed.
1.4M+
Daily circulation
35.9M+
4-week impressions, digital network
52%
of audiences are 35-64
Mirabel | Autoroute 15
The gateway to the Laurentians.
Positioned on Autoroute 15, the primary north-south route connecting Montréal with the Laurentians, the Mirabel Spectacular reaches weekday commuters and high-value weekend traffic heading north for recreation, cottages, and resort destinations.
It is a powerful combination: repeat commuter frequency during the week and an expanded leisure audience on weekends.
Anjou | Autoroutes 25 + 40
Two major autoroutes. One powerful Montréal crossroads.
Located where Autoroute 25 meets the Metropolitan Autoroute 40, our Anjou Spectaculars reach traffic moving east-west across Montréal and north-south between the island, Laval, and communities beyond.
The result is sustained exposure to commuters and regional traffic at one of the network’s strategically important highway intersections.
DIX30 | Autoroutes 10 + 30
South Shore scale at the doorstep of DIX30.
Positioned at the Autoroute 10/30 interchange beside Quartier DIX30, these Digital Spectaculars put brands in front of one of the South Shore’s most concentrated mixes of shoppers, commuters and leisure traffic.
Quartier DIX30 identifies itself as the second-largest shopping centre in Canada, attracting approximately 30 million visitors annually. Daily traffic data from COMMB reports more than 230,000 vehicles per day at the A10/A30 intersection. That makes this a high-value location for brands looking to dominate the South Shore consumer journey.
Campaigns on Montréal Spectaculars
Ottawa Street Furniture
Ottawa Street Furniture | Own The Capital, Neighbourhood by Neighbourhood
From the downtown core to Ottawa’s suburban communities, our street furniture network puts brands into the daily movement of the city. Buy Ottawa at scale or target the neighbourhoods, retail trade areas, and commuter corridors that matter most.
9.6M
4-week impressions, digital street furniture
11,449
Average daily circulation, static transit shelters
$94,155
Average household income, Ottawa
Digital Transit Shelters
Reach Ottawa by neighbourhood, corridor, or across the city. Thirty digital transit shelters in three networks of ten put brands along key routes where people live, work, and commute. Digital flexibility allows advertisers to change creative by audience, location, and time of day—making the network equally powerful for citywide campaigns and highly targeted local advertising.
Static Transit Shelters
Build reach across Ottawa, or own the neighbourhoods that matter most. More than 1,100 advertising faces extend from the downtown core into Ottawa’s suburban communities, reaching drivers, pedestrians, and transit users at street level. Select locations around stores, dealerships, restaurants and trade areas, or combine them for powerful citywide coverage.
Custom Transit Shelters
Turn the street into the campaign. At select Ottawa locations, glass wraps, dimensional extensions, and custom builds transform a transit shelter into an immersive brand installation. Go beyond the standard advertising frame to create a street-level experience designed to stop people, generate attention, and make the campaign impossible to ignore.
Campaigns on Street Furniture
Union Station
Union Station | Canada's busiest Transportation Hub
Union Station is Canada’s busiest transportation hub, connecting more than 300,000 daily commuters, business travellers, and visitors across GO Transit, TTC, VIA Rail, and UP Express.
With direct access to the PATH, the Financial District, Scotiabank Arena, and the surrounding entertainment district, Union Station delivers sustained audience volume, long dwell times, and repeated brand exposure throughout the day.
300,000+
Daily visitors
115.9M
4-week impressions across our digital networks
53%
of visitors are 25-49
Digital Column Network
Digital Columns in the Bay and York GO Concourses surround commuters at eye level, delivering high-impact visibility from every direction. Synchronized screens create repeated exposure in some of Union Station’s highest dwell areas.
Digital Spectaculars
Large-format, full-motion displays in the Bay and York Go Concourses command attention where commuters pause, wait, and move through the station. Premium positioning delivers strong visibility and repeated exposure throughout the day.
Teamway Digital Screen Network
Digital screens along the York and Bay Street teamways connect the Financial District, South Core, and GO platforms. Positioned overhead and beside departure boards, they keep brands in view throughout the commuter journey.
GO Concourse Static Wraps
Large-format static wraps dominate the GO concourse, reaching commuters as they wait for the trains and crowds moving to nearby sports and entertainment venues. With 100% share of voice, your brand owns the space for the duration of the campaign.
Front Street Moat
Five digital spectaculars command the Front Street Moat, one of Union Station’s key TTC access points. Brands can own 50% or 100% of the loop, with optional floor, column, and glass wraps creating an even more immersive presence.
Promenade
A nine-screen digital network spanning the Bay Promenade, connecting the Bay Street GO Concourse with the TTC and PATH. Positioned directly above commuter flow, it delivers continuous visibility to people moving between transit, retail, and downtown Toronto.
Campaigns at Union Station
Yonge & Dundas
Yonge & Dundas | Canada's Iconic Urban Stage
At Canada’s busiest urban intersection, Toronto comes together. Surrounded by Toronto Eaton Centre, Massey Hall, Ed Mirvish Theatre, and Toronto Metropolitan University, Yonge & Dundas sits at the centre of retail, entertainment, education, and transit, with direct access to the TTC and Toronto’s PATH network. Sankofa Square brings a constant calendar of concerts, festivals, cultural events, and brand activations to the heart of the district.
Shoppers, students, office workers and visitors converge here every day. For brands, few Out-of-Home environments in Canada match its scale, energy and visibility.
186,687
Daily circulation
1,000,000+
Annual event attendees
50,000+ ft²
Total media canvas
The Atrium Digital Spectacular
Canada’s largest digital screen delivers 10,270 ft² of full-motion impact at Yonge & Dundas. Rising 130 feet above the street, it commands the Yonge corridor with visibility extending south toward King Street, giving brands extraordinary scale, presence and dwell in the heart of Toronto.
Toronto Eaton Centre Tower
An 8,460 ft² full-motion digital spectacular positioned above the northeast entrance of CF Toronto Eaton Centre. Facing Sankofa Square, it reaches the constant flow of shoppers, commuters, entertainment audiences, and visitors moving through one of Canada’s busiest downtown intersections.
The Tenor South
One of the signature spectaculars at Yonge & Dundas, Tenor South commands the northbound approach to the intersection. Together with the Atrium Digital Spectacular across Yonge Street, it gives brands a powerful presence on both sides of Canada’s busiest urban crossroads.
The Tenor North
A 2,145 ft² digital spectacular facing southbound traffic, with sightlines extending north toward Gerrard Street. Its elevated position delivers sustained visibility as audiences approach Yonge & Dundas.
Rogers Media Tower
Positioned directly above Sankofa Square, the Rogers Media Tower overlooks one of Toronto’s most active public gathering places. Its placement connects brands with audiences moving through the square, the CF Toronto Eaton Centre, and the surrounding entertainment district.
The Atrium North
A high-impact static spectacular on the north face of the Atrium, reaching southbound audiences as they approach Yonge & Dundas. Offered at 100% share of voice, it gives a single advertiser an uninterrupted presence in the heart of the district.
The Digital Can
A distinctive 270-degree digital spectacular wrapping the northwest corner of Yonge & Dundas. Its cylindrical format creates a highly visible canvas from multiple approaches and opens the door to creative built specifically for the architecture.
Own Yonge & Dundas
Cieslok offers an unmatched collection of landmark media at Yonge & Dundas. Across digital and static spectaculars, brands can build a coordinated presence surrounding the intersection, creating scale, frequency, and visibility from every major approach. Together, the portfolio represents more than 50,000 ft² of media across one of Canada’s most valuable advertising environments.
