Ottawa Sparks Street
Ottawa Sparks Street | At the Centre of Canada's Capital
Steps from Parliament Hill, Sparks Street brings together government, business, tourism, dining, and major events in one pedestrian environment. With audiences moving at walking speed, brands have time to be seen, read, and remembered in one of the most distinctive advertising environments in the capital.
980,000
4-week impressions, digital urban panels
10,000+
Daily circulation, static urban panels
170,000
Average weekly visits
Digital Urban Panels
Sparks Street changes throughout the day, and digital urban panels let your message change with it. Schedule creative by daypart to reach downtown office workers on their lunch break, tourists exploring the capital in the afternoon, and diners in the evening, or run a multi-message campaign that speaks to each audience in a single flight.
Static Urban Panels
Static urban panels on Sparks Street, Canada’s first pedestrian street, one block from Parliament Hill. Staffers, public servants and press walk past at lunch, and summer festivals like Ribfest and the International Busker Festival bring crowds from across the city. Your message stays up for the full campaign, in the heart of the capital.
Campaigns on Sparks Street
Ottawa Street Furniture
Ottawa Street Furniture | Own The Capital, Neighbourhood by Neighbourhood
From the downtown core to Ottawa’s suburban communities, our street furniture network puts brands into the daily movement of the city. Buy Ottawa at scale or target the neighbourhoods, retail trade areas, and commuter corridors that matter most.
9.6M
4-week impressions, digital street furniture
11,449
Average daily circulation, static transit shelters
$94,155
Average household income, Ottawa
Digital Transit Shelters
Reach Ottawa by neighbourhood, corridor, or across the city. Thirty digital transit shelters in three networks of ten put brands along key routes where people live, work, and commute. Digital flexibility allows advertisers to change creative by audience, location, and time of day—making the network equally powerful for citywide campaigns and highly targeted local advertising.
Static Transit Shelters
Build reach across Ottawa, or own the neighbourhoods that matter most. More than 1,100 advertising faces extend from the downtown core into Ottawa’s suburban communities, reaching drivers, pedestrians, and transit users at street level. Select locations around stores, dealerships, restaurants and trade areas, or combine them for powerful citywide coverage.
Custom Transit Shelters
Turn the street into the campaign. At select Ottawa locations, glass wraps, dimensional extensions, and custom builds transform a transit shelter into an immersive brand installation. Go beyond the standard advertising frame to create a street-level experience designed to stop people, generate attention, and make the campaign impossible to ignore.
