Toronto Spectaculars
Canada’s biggest market deserves its biggest stage.
Toronto is where national brands compete for attention. Cieslok’s Spectacular network puts them on some of the GTA’s most important commuter corridors: the Gardiner Expressway, Lake Shore Boulevard, Highway 401, Highway 27 and the western gateways into the city. These are not ordinary billboards. They are commanding, large-format locations built for visibility, frequency and impact, reaching commuters, business audiences, travellers, shoppers, sports fans and entertainment crowds throughout the day.
Own Toronto. Build the country.
Toronto is also the anchor of Cieslok’s national digital network. Campaigns can begin here and extend programmatically into Montréal, Ottawa and Edmonton, giving national advertisers premium OOH scale with the flexibility, targeting and accountability of modern digital media. Programmatic DOOH increasingly allows buyers to use granular audience and ad-play impression data and integrate OOH into broader omnichannel buying.
1.8M+
Daily circulation
29.7M
4-week impressions, digital network
39%
of audiences have a household income of $100K+
Woodbine | Highway 27 & Rexdale
A major western gateway into Toronto. Positioned at Woodbine, these Spectaculars reach commuters moving between Vaughan and Toronto, airport-bound travellers, and audiences heading to one of the GTA’s largest entertainment destinations. High traffic, long dwell times, and an exceptional roadside presence make Woodbine built for brands that want to be noticed.
Exhibition Place | Lake Shore Boulevard
Big audiences. Big events. An exceptional Lake Shore position.
Digital Spectaculars at Exhibition Place put brands in front of daily Lake Shore and Gardiner traffic and the enormous audiences generated by BMO Field at Exhibition Place, RBC Amphitheatre, the CNE, conventions, festivals, and year-round events.
This is where Toronto moves and where Toronto gathers.
Islington | Gardiner Expressway
Own the western approach to Toronto.
The Islington Digital Spectacular reaches traffic in both directions on the Gardiner, where the QEW and Highway 427 funnel audiences toward the city. It captures daily commuters from Mississauga and the western GTA, Pearson travellers, and consumers moving through one of Toronto’s most important retail and transportation corridors.
A high-frequency position on a route people travel every day.
Highway 401 | Mississauga Road
Four 14’ × 48’ digital faces. One extraordinary highway audience.
Located at Mississauga Road, these digital Spectaculars reach eastbound and westbound audiences on North America’s busiest highway. Faces can be purchased individually or combined to build scale, repetition, and sequential storytelling across the corridor. Ontario reports the central 401 carries more than 416,000 vehicles per day at its busiest point.
Gardiner Expressway | Static Network
One of Toronto’s defining commuter corridors.
Four static Spectaculars create a continuous eastbound and westbound presence along the Gardiner, building frequency with commuters travelling the same route day after day. Every booked face delivers 100% share of voice for the entire campaign, uninterrupted brand presence on the road into and out of downtown Toronto.
Rutherford | Bathurst Street
A 20′ × 20′ digital face. One affluent audience at the point of decision.
This digital display faces southbound traffic turning into Rutherford Marketplace at Bathurst and Carrville, anchored by Longo’s, LCBO, Shoppers Drug Mart, LA Fitness, and RBC. A 10-second spot in a 120-second loop lets creative change by daypart or seasonal offer. The intersection carries 48,500 vehicles a day, where Bathurst meets Highway 407 traffic, and Carrville runs toward Vaughan Mills and Canada’s Wonderland.
